Inputs
Monthly orders, average order value, failed-payment rate, abandoned-checkout rate, and estimated recovery rate.
Free tool
WooCommerce Lost Revenue Calculator
Estimate failed-payment and abandoned-checkout value without promising recovery.
Problem, cause, fix, verify
Problem
Small percentages of failed or abandoned orders can add up, but estimates need clear assumptions.
Audience
WooCommerce operators deciding whether checkout or recovery work deserves attention.
First check
Monthly orders, average order value, failed-payment rate, abandoned-checkout rate, and estimated recovery rate.
Verify
Use the estimate to decide whether the next hour belongs to checkout testing, gateway reconciliation, abandoned cart follow-up, or customer support cleanup. Do not treat the number as booked revenue until orders and provider state agree.
Editorial trust
- Publisher
- WPlura Editorial Team
- Published
- Updated
- Content type
- Tools
On this page
Decision Support
Small percentages of failed or abandoned orders can add up, but estimates need clear assumptions.
For: WooCommerce operators deciding whether checkout or recovery work deserves attention.
Use The Tool
What this tool helps you check
Formula
At-risk value is calculated from order volume, AOV, failed-payment percentage, and abandoned-checkout percentage. Recovery opportunity applies your chosen recovery rate.
Use Conservative Assumptions
Treat the output as planning evidence, not guaranteed revenue. Use recent order volume, realistic average order value, and a cautious recovery percentage so the number guides priorities instead of inflating expectations.
Where To Check Evidence
Compare the estimate with WooCommerce failed orders, pending orders, abandoned checkout signals, order notes, payment-gateway logs, and support tickets. The best next action comes from real store evidence.
Prioritize The Owner
If value concentrates in one gateway, investigate provider and webhook reliability. If it concentrates in checkout abandonment, inspect cache, mobile layout, shipping/tax friction, and payment-field behavior.
After A Fix
Recalculate after a real traffic window. A useful recovery workflow watches failed-payment value, pending order age, abandoned checkout trend, refund notes, and customer contact outcomes together.
Decision Boundary
Use the estimate to decide whether the next hour belongs to checkout testing, gateway reconciliation, abandoned cart follow-up, or customer support cleanup. Do not treat the number as booked revenue until orders and provider state agree.
Calculator
Enter your assumptions
Inputs stay in your browser. WPlura does not store these calculator values.
Limitations
Use the result as planning guidance
- Estimates only.
- Does not promise recovered revenue.
- Does not inspect your WooCommerce database.